Outgoing UC President Mark Yudof in his office in Oakland.
The University of California is turning to the people of California to help fund scholarships. The new "Promise for Education" initiative relies on people to raise money through social networking. It's one of the more creative ways UC President Mark Yudof is trying to make ends meet. Yudof steps down at the end of this month after five turbulent years. Reporter: Ana Tintocalis
A video featuring actor Jamie Foxx promotes UC's "Promise for Education" initiative: